How much does Incogni cost?

Annual billing halves the bill. Twelve monthly payments for Standard add up to $191.76, so paying upfront saves $95.88 a year. Incogni shows that full amount crossed out next to the annual price, under a "Save 50%" label.

What the second year costs is not on the pricing page, and we found no end date for the discount either. Before you commit to a year, read the renewal terms at checkout and put a reminder in your calendar a few weeks before the plan renews.

Standard covers the main job. Incogni sends removal requests to more than 420 data brokers and people search sites, repeats them on a schedule so your details do not quietly come back, and reports progress every month. Several email addresses, home addresses and phone numbers can go on one account.

Unlimited costs $84 more a year on annual billing and adds custom removals. Find your details on a site outside the standard list, say an old alumni page or a local business directory, and Incogni's privacy team files the request for you. That reach covers more than 3,000 extra sites, plus live phone support.

Most people who mainly want off people search sites will find Standard enough. Unlimited earns its price when a search for your own name keeps turning up pages the standard list does not reach.

Incogni also sells Family and Family Unlimited, which cover up to five people under one account. We have not listed those prices here; the pricing page shows them next to the single plans.

These prices are in US dollars, and Incogni notes that VAT or sales tax may apply on top. Readers in Europe get the page in euros, with different amounts.

Every plan comes with a 30-day money-back guarantee. A free Exposure Scanner shows which of your details are already out in the open, so you can see the size of the problem before paying anything.

You can also do it yourself for free. The FTC notes that people search sites let you opt out one by one, although your details can reappear when public records change. Its advice for paid services is to ask how many sites they cover and how often they check again.